Pricing Your Home
Homes sell quickly and usually for the most money when they are
priced properly in the beginning.
Setting the proper asking price for your home is the single biggest factor that will determine the success or failure of your home sale.
The consequences of making the wrong decision are painful. If you price your home too low, you will literally give away thousands of dollars that could have been in your pocket.
Price it too high, and your home will sit for months, developing the reputation of a problem property (everyone will think that there is something wrong with it).
Failure to understand market conditions and properly price your home can cost you a bundle or cause your home not to sell...preventing you from achieving your goal.
Utilizing the latest computer technology and our in depth knowledge of the market, we will analyze current market conditions in combination with your personal time requirements to identify the correct price range for your home.
You cannot afford any "quesswork" in this critical step.
When a home is overpriced, many potential buyers won't even look, thinking it is out of their price range.
Those buyers who do look are shopping by comparison, and looking at your home may convince them to make a bid on a different property.
Since an appraisal is often required in financing a property, it is futile to price a property for more than it is worth.
Often the first question buyers ask is, "how long has it been on the market?" Properties left on the market for extended periods of time usually become "shopworn" which causes many to believe something is wrong with it.
Overpricing tends to dampen the other salesperson's attitude, making it less likely to be shown.
Overpricing lengthens marketing time, and invariably results in a lower selling price than would have been otherwise obtained.
Obstacles to proper pricing
Incompetent Agents
who will accept a listing at any price the seller puts on it, Refferred to as (BUYING A LISTING)
Neighbors
who lead the seller to believe they got more for their house than they actually did.
Inflationary Times
that cause prices to go up rapidly because of economic factors.
Recessionary Times
that cause prices to go down because of adverse economic conditions.
The Market
when drastic changes in supply and demand alter a home's worth.
Loss of Perspective
due to seller being emotionally involved and losing their objectivity.
Need for a Certain Amount of Cash
Faster Sale:
The proper price gets a faster sale, which means you save on mortgage payments, insurance, and other carrying costs.
Less Inconvenience:
As you know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for children, and generally alter your lifestyle. Proper pricing shortens market time.
Increased Salesperson Response:
When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible.
Exposure to More Prospects:
Pricing at market value will open your home up to more people who can afford it.
Better Response to Advertising:
Buyer inquiry calls are are more readily converted into showing appointments when the price is not deterrent.
Higher Offers:
When a property is price right, buyers are much less likely to make a low offer, for fear of losing out on a great deal.
More Money to Sellers:
When a property is priced right. The excitement of the market produces